Business Profile
Operating through its five distinct subsidiaries, Vista Land is one of the leading integrated property developer and homebuilders in the Philippines. Vista Land provides a wide range of housing products to its customers across all income segments. The company operates through Brittany, Crown Asia, Camella Homes, Communities Philippines, and Vista Residences. Brittany caters to the high-end market in Mega Manila, offering luxury houses in master-planned communities priced at P12.0 million and above. Crown Asia caters to the middle-income housing segment in Mega-Manila.
Mission/Vision
We are the undisputed leader and recognized authority in homebuilding and community development in the Philippines. Our presence across the country is widely-known and strongly felt.
The depth and breadth of our product line answers the needs of Filipino families and every point on the home ownership spectrum: from first homes, to upgrade homes, to urban developments, and to lifestyle communities.
We build communities that foster proud family and neighborhood relationships, value the rewards of hard work, and reflect responsible use of resources and our environment.
We seek to become an integral part of the livelihood aspiration of the Filipino family. People take pride in living in one of our homes.
Our people are the key to our success. We build homes with unwavering commitment, passion and dedication to quality and genuine care for our homebuyers. We conduct ourselves with the highest levels of creativity, integrity and professionalism.
Our name is built on trust and quality. Long after our houses are built, our brands will continue to speak for Vista Land.
WE BUILD HOMES FOR EVERY FILIPINO.
Corporate Values
Consciousness
Cost is not a question for numbers, but a question of value. It is not what we can cut out, but what we can save on. We are lean because we know that success does not depend on the number of people, but on the number of ideas, and the brilliance of those ideas. We are not cost conscious to increase our profit margins, but to guarantee that we have sufficient resources for tomorrow. It is not just the cost to us that we must concern ourselves with, but that cost to our customers as well.
Synergy is one of a corporation's greatest assets. The solitary genius is nice, but teams are stronger. We have common goal, we need each other to get there. We have each other's back. We have the Company's back.
We need to be trustworthy, and we need to be trusted. There must be integrity and reliability in our word, and our character. Honesty necessitates dependability, fairness, probity, and holding on to high principles. It is the only way we can believe in each other and our customer can believe in us.
Everyday, we step into the battlefield knowing we are well equipped. We are a crack team. Better trained. Better skilled. Better motivated. The competition is there for two reasons: to learn from and to knock out. We owe it to ourselves to keep building muscle, and we owe it to our customers to keep fighting.
Our future is wrapped up in our customers – along with their dreams, their hopes, their lives. We must become part of their community – and their family. What they need is as important as what we do. It is what drives what we do. To them, we will always listen. From them, we will always learn. They are the reason we exist.
Board of Directors, Management Team and Executive Officers
Manuel B. Villar, Jr.
Mr. Villar was Senator of the Philippines from 2001 to June 2013. He served as Senate President from 2006 to 2008. He also served as a Congressman from 1992 to 2001 and as Speaker of the House of Representatives from 1998 to 2000. A Certified Public Accountant, Mr. Villar graduated from the University of the Philippines in 1970 with the degree of Bachelor of Science in Business Administration and in 1973 with the degree of Masters in Business Administration. He founded Camella Homes in the early 1970s and successfully managed said company over the years, to become the largest homebuilder in the Philippines now known as the Vista Land Group. Mr. Villar is also Chairman of the Board of Vistamalls, Inc. (formerly Starmalls, Inc.), AllHome Corp., AllValue Holdings Corp., AllDay Marts, Inc. and Golden MV Holdings, Inc. (formerly Golden Bria Holdings, Inc.).He is a member of the following organizations: Makati Business Club, Manila Golf Club, Management Association of the Philippines, Financial Executive Institute of the Philippines (FINEX), Philippine Institute of Certified Public Accountants, and the Villar Social Institute for Poverty Alleviation and Governance (SIPAG).
Manuel Paolo A. Villar
Mr. Villar graduated from the Wharton School of the University of Pennsylvania, Philadelphia, USA with a Bachelor of Science in Economics and Bachelor of Applied Science in 1999. He was an Analyst for McKinsey &Co. in the United States from 1999 to 2001. He joined the Vista Land Group in 2001 as Head of Corporate Planning then became the Chief Financial Officer of the Company in 2008. He was elected President and Chief Executive Officer of the Company in July 2011 and President of Vistamalls, Inc. (formerly Starmalls, Inc.) in June 2019. In addition, he is the CEO and Chairman of St. Augustine Gold and Copper Limited and Chairman of TVI Resources Development Philippines, Inc., Camella Homes, Inc., Communities Philippines, Inc., Crown Asia Properties, Inc., Brittany Corporation, Vista Residences, Inc., VistaREIT, Inc., and Powersource Phils Development Corp. Mr. Villar is also the majority shareholder of Prime Asset Ventures, Inc., and director of Fine Properties, Inc, AllHome Corp. and AllDay Marts, Inc.
Cynthia J. Javarez
Ms. Javarez graduated from the University of the East with a degree in Bachelor of Science in Business Administration major in Accounting. She is a Certified Public Accountant. She completed a Management Development Program at the Asian Institute of Management in 2006. Ms. Javarez was previously the Chief Financial Officer of Polar Property Holdings Corp. until 2011 and the Tax & Audit Head in the MB Villar Group of Companies until 2007. She was the Controller and Chief Financial Officer of Vista Land since 2013 until she became Chief Operating Officer from November 2018 to June 2022. She was the President of Camella Homes, Inc., Communities Philippines, Inc., Crown Asia Properties, Inc., Brittany Corporation and Vista Residences, Inc. until 2021. She is currently the Chairperson of the Board of Prime Asset Ventures, Inc. and is the President of Fine Properties, Inc.
Camille A. Villar
Ms. Villar graduated from Ateneo de Manila University with a degree in Bachelor of Science in Management. She took Management in Business Administration, Global Executive MBA Program in Instituto de Estudios Superiores de la Eprese (IESE) Business School, Barcelona, Spain. She joined the Corporate Communications Group of Brittany in 2007 until she assumed the position of Managing Director of Vista Land Commercial. She is a Director of Vistamalls, Inc. (formerly Starmalls, Inc.) and Golden MV Holdings, Inc. (formerly Golden Bria Holdings, Inc.). She is also the Concurrent President of All Value Holdings Corp., the Vice Chairman of AllHome Corp. and a director of AllDay Marts, Inc. Ms. Villar is currently a Congresswoman, representing Las Pinas City.
Frances Rosalie T. Coloma
Ms. Coloma graduated cum laude from the University of the Philippines with the degree of Bachelor of Science in Business Administration and Accountancy. She is a Certified Public Accountant. Ms. Coloma was also the Chief Financial Officer and Chief Information Officer of Golden Bria Holdings, Inc. from 2016 to 2019. She was also the Chief Financial Officer of Vistamalls, Inc. (formerly Starmalls, Inc.) from 2012 to 2016. She is currently the Chief Financial Officer and Director of AllHome Corp. and Director of Golden MV Holdings, Inc. (formerly Golden Bria Holdings, Inc.). She is also a director, the President and Chief Executive Officer of AllDay Marts, Inc.
Justina F. Callangan
Atty. Callangan graduated cum laude from the University of the East with the degree of Bachelor of Arts in Political Science in 1973, and from San Sebastian College with the degree of Bachelor of Laws in 1980. She was a Political Science Instructor of the University of the East from 1974 to 1981 and became an Assistant Professor in Taxation and Business Laws from 1981 until her retirement from the university in 1995. Atty. Callangan started her career in the Securities and Exchange Commission as Analyst II in 1982 and held various positions with the Commission until she became Director of the Corporation Finance Department (now the Corporate Governance and Finance Department) from February 2001 to October 2017. She was also an Assistant Vice President of the Legal Department of the Urban Bank from November 1995 to November 2000. From November 2018 to December 2019, Atty. Callangan served as consultant in the Listings Department of the Philippine Stock Exchange. She was elected in August 2020 as Director representing the Public Sector in the Securities Investors Protection Fund, Inc. Currently, she is an Independent Director of ORIX Metro Leasing and Finance Corporation, Panasonic Manufacturing Philippines Corp. and AIB Money Market Fund, a SEC-registered mutual fund. She is also a consultant to ASA Philippines Foundation, Inc. and to Divina Law Office since 2018. Atty. Callangan is a Mandatory Continuing Legal Education (MCLE) Lecturer on various SEC matters in both UP Law Center Institute for the Administration of Justice and Center for Global Best Practices.
Cherrylyn P. Caoile
Ms. Caoile obtained her Bachelor of Science in Legal Management from the De La Salle University and earned the degree of Juris Doctor in Ateneo de Manila School of Law. She worked in Picazo Buyco Tan Fider & Santos in 1998, where she became a partner in 2009 until 2019. She served as an Assistant Professor in Commercial Law Department for De La Salle University – College of Business & Economics from 2003 to 2005. Ms. Caoile was recently the legal consultant of House of Representatives, Committee on Economic Affairs. She is currently the chairman of the board of Taipan Security Services, Inc. She was the former Director of MJC Investment Corporation, Narra Wellness Resorts, Inc., and PALI Investments, Inc. She was appointed as the Corporate Secretary of MetroPac Water Investments, Inc. and was the Assistant Corporate Secretary of Smart Communications, Inc., Paymaya Philippines, Inc. and MPCALA Holdings, Inc. Ms. Caoile possesses all the qualifications and none of the disqualifications of an Independent Director under SRC Rule 38 since election as such.
Gemma M. Santos
Corporate Secretary. Atty. Santos, graduated cum laude with the degree of Bachelor of Arts, Major in History from the University of the Philippines in 1981, and with the degree of Bachelor of Laws also from the University of the Philippines in 1985. She is a practicing lawyer and Special Counsel in Picazo Buyco Tan Fider & Santos Law Offices.
Brian N. Edang
Chief Financial Officer and Head Investor Relations. Mr. Edang, is a Certified Public Accountant. He graduated cum laude with a Bachelor of Science in Accountancy degree from the University of St. La Salle - Bacolod. He served in various capacities in the MB Villar Group of Companies from 2004 to 2007. Prior to joining the group, he was with SGV & Co. (EY Philippines) as an external auditor from 1999 to 2003. He is the Investor Relations Head of Vista Land from 2007 up to present and the Chief Financial Officer of the Company since November 2018.
Ma. Nalen SJ Rosero
Chief Legal Counsel, Compliance Officer and Chief Information Officer. Atty. Rosero, Graduated salutatorian from the San Beda College of Law in 1997. From 1997 to 2000, she was an Associate in the Litigation Group of Angara Abello Concepcion Relaga & Cruz (ACCRA) Law Offices.She has been the Corporate Secretary of Starmalls. Inc. (formerly Polar Property Holdings Corp.) from 2001 to the present. On September 11, 2013, Atty. Rosero was designated as Compliance Officer and Chief Information Officer of the Company.
Lorelyn D. Mercado
Controller. Ms. Mercado, graduated from the University of Batangas with a degreein Bachelor of Science in Business Administration-Accounting. She took Master in Business Administration at the De La Salle University. She is currently also the Chief Accountant of Vista Land & Lifescapes, Inc. and its subsidiaries.
Shareholdings Structure
Share holdings structure as of June 30 2024:
Fine Properties, Inc. 56.12%
Public Ownership 24.16%
Foreign Ownership 8.12%
The company regularly discloses the following reports in compliance with Securities and Exchange Commision (SEC), Philippine Stock Exchange (PSE), and Philippine Dealing and Exchange Corporation (PDEX): Top 100 Stockholders (quarterly); Public Ownership Report (quarterly); and Foreign Ownership Report (monthly).
Other Downloadable Files:
Articles of Incorporation
2012
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