Operating through its five distinct subsidiaries, Vista Land is one of the leading integrated property developer and homebuilder in the Philippines. Vista Land provides a wide range of housing products to its customers across all income segments. The Company operates through Brittany, Crown Asia, Camella Homes, Communities Philippines, and Vista Residences. Brittany caters to the high-end market in Mega Manila, offering luxury houses in master-planned communities, priced at P12.0 million and above. Crown Asia caters to the middle-income housing segment in Mega-Manila.
We are the undisputed leader and recognized authority in homebuilding and community development in the Philippines. Our presence across the country is widely-known and strongly felt.
The depth and breadth of our product line answers the needs of Filipino families and every point on the home ownership spectrum: from first homes, to upgrade homes, to urban developments, and to lifestyle communities.
We build communities that foster proud family and neighborhood relationships, value the rewards of hard work, and reflect responsible use of resources and our environment.
We seek to become an integral part of the livelihood aspiration of the Filipino family. People take pride in living in one of our homes.
Our people are the key to our success. We build homes with unwavering commitment, passion and dedication to quality and genuine care for our homebuyers. We conduct ourselves with the highest levels of creativity, integrity and professionalism.
Our name is built on trust and quality. Long after our houses are built, our brands will continue to speak for Vista Land.
WE BUILD HOMES FOR EVERY FILIPINO.
Cost is not a question for numbers, but a question of value. It is not what we can cut out, but what we can save on. We are lean because we know that success does not depend on the number of people, but on the number of ideas, and the brilliance of those ideas. We are not cost conscious to increase our profit margins, but to guarantee that we have sufficient resources for tomorrow. It is not just the cost to us that we must concern ourselves with, but that cost to our customers as well.
Synergy is one of a corporation's greatest assets. The solitary genius is nice, but teams are stronger. We have common goal, we need each other to get there. We have each other's back. We have the Company's back.
We need to be trustworthy, and we need to be trusted. There must be integrity and reliability in our word, and our character. Honesty necessitates dependability, fairness, probity, and holding on to high principles. It is the only way we can believe in each other and our customer can believe in us.
Everyday, we step into the battlefield knowing we are well equipped. We are a crack team. Better trained. Better skilled. Better motivated. The competition is there for two reasons: to learn from and to knock out. We owe it to ourselves to keep building muscle, and we owe it to our customers to keep fighting.
Our future is wrapped up in our customers – along with their dreams, their hopes, their lives. We must become part of their community – and their family. What they need is as important as what we do. It is what drives what we do. To them, we will always listen. From them, we will always learn. They are the reason we exist.
Board of Directors, Management Team and Executive Officers
Manuel B. Villar, Jr.
Chairman of the Board. Mr. Villar, was Senator of the Philippines from 2001 to June 2013. He served as Senate President from 2006 to 2008. He also served as a Congressman from 1992 to 2001 and as Speaker of the House of Representatives from 1998 to 2000. A Certified Public Accountant, Mr. Villar graduated from the University of the Philippines in 1970 with the degree of Bachelor of Science in Business Administration and Accountancy in 1973 with the degree of Masters in Business Administration. He founded Camella Homes in the early 1970s and successfully managed said company over the years, to become the largest homebuilder in the Philippines now known as the Vista Land Group. Mr. Villar is also the Chairman of the Board of Starmalls, Inc., and Golden Bria Holdings, Inc.
Manuel Paolo A. Villar
Vice Chairman of the Board and President & Chief Executive Officer. Mr. Villar, graduated from the Wharton School of the University of Pennsylvania, Philadelphia, USA with a Bachelor of Science degree in Economics and Bachelor of Applied Science in 1999. He was a consultant for McKinsey & Co. in the United States from 1999 to 2001. He joined Crown Asia in 2001 as Head of Corporate Planning. He was elected President and Chief Executive Officer of the Company in July 2011. In addition, he is the CEO and Chairman of St. Augustine Gold and Copper Limited from October 2012 and Chairman of TVI Resources Development Philippines, Inc. from december 2013. Mr. Villar also is the major shareholder of Prime Asset Ventures, Inc.
Cynthia J. Javarez
Director, Chief Operating Officer. Ms. Javarez, graduated from the University of the East with a degree in Bachelor of Science in Business Administration major in Accounting. She is a Certified Public Accountant. She took a Management Development Program at the Asian Institute of Management. She was the Controller and Chief Financial Officer of Vista Land since 2013 until she was elected as Chief Operating Officer in November 2018 and Head of the Tax and Audit group after holding various other positions in the MB Villar Group of Companies since 1985. She is also the current President of Fine Properties, Inc.
Camille A. Villar
Managing Director, Vista Land Commercial Division. Ms. Villar, graduated from the Ateneo de Manila University with a degree in Bachelor of Science in Management. She took Management in Business Administration, Global Executive MBA Program in Instituto de Estudios Superiores de la Empressa (IESE Business School) of the University of Navarra in Barcelona, Spain. She joined the Corporate Communications Group of Brittany in 2007 until she assumed the position of Managing Director of Vista Land Commercial. She is also a Director of Starmalls, Inc., Golder Bria Holdings, Inc., and AllValue Holdings Corp.
Frances Rosalie T. Coloma
Director, Ms. Coloma, graduated cum laude from the University of the Philippines with the degree of Bachelor of Science in Business Administration and Accountancy. She is a Certified Public Accountant. She was previously the Finance Manager of Alcatel Philippines, Inc. and Intel Philippines, Inc., Country Controller of Ericsson Telecommunications Philippines, Inc., and Deal Finance Manager of Accenture Delivery Center, Philippines. She was also the Assistant General Manager of Maersk Global Services, Philippines, and is currently the Chief Financial Officer of Golden Bria Holdings, Inc.
Ruben O. Fruto
Independent Director. Mr. Fruto, graduated with the degree of Bachelor of Laws from the Ateneo de Manila University in 1961. He was formerly a partner in the law firm of Feria, Feria, Lugtu & La O’ and the Oben, Fruto & Ventura Law Office. In February 1987, he was the Chief Legal Counsel and Senior Vice President of the Development Bank of the Philippines and Director from 1991 to 1998. He was the Undersecretary of Finance from March 1990 to May 15, 1991. He also served as Director and Vice-President of China Shipping Manila Agency, Inc. from 1998 to 2016. Presently, aside from private practice in corporate and civil litigation, he is also Of Counsel of Feria Tantoco Daos Law Office. He is also the current General Counsel of Wallem Philippines Shipping, Inc. and Wallem Maritime Services, Inc.; Vice-Chairman of Toyota Balintawak, Inc.; and Director and Chairman of Padre Burgos Realty, Inc.
Marilou O. Adea
Independent Director. Ms. Adea, is currently a consultant for FBO Management Network, Inc. and is Independent Director for Malarayat Rural Bank. She was until recently the Court Appointed Rehabilitation Receiver of Anna-Lynns, Inc. and Manuela Corporation. Ms. Adea served previously as Project Director for Site Acquisition of Digital Telecommunications Phils. Inc. from 2000 to 2002, Executive Director for FBO Management Network, Inc. from 1989 to 2000 and BF Homes Inc. in Receivership from 1988 to 1994 and Vice President for Finance & Administration for L&H Resources Management Corporation from 1986 to 1988. Ms. Adea holds a Degree in Bachelor of Science in Business Administration Major in Marketing Management from the University of the Philippines.
Gemma M. Santos
Corporate Secretary. Atty. Santos, graduated cum laude with the degree of Bachelor of Arts, Major in History from the University of the Philippines in 1981, and with the degree of Bachelor of Laws also from the University of the Philippines in 1985. She is a practicing lawyer and Special Counsel in Picazo Buyco Tan Fider & Santos Law Offices.
Brian N. Edang
Chief Financial Officer and Head Investor Relations. Mr. Edang, is a Certified Public Accountant. He graduated cum laude with a Bachelor of Science in Accountancy degree from the University of St. La Salle - Bacolod. He served in various capacities in the MB Villar Group of Companies from 2004 to 2007. Prior to joining the group, he was with SGV & Co. (EY Philippines) as an external auditor from 1999 to 2003. He is the Investor Relations Head of Vista Land from 2007 up to present and the Chief Financial Officer of the Company since November 2018.
Ma. Nalen SJ Rosero
Chief Legal Counsel, Compliance Officer and Chief Information Officer. Atty. Rosero, Graduated salutatorian from the San Beda College of Law in 1997. From 1997 to 2000, she was an Associate in the Litigation Group of Angara Abello Concepcion Relaga & Cruz (ACCRA) Law Offices.She has been the Corporate Secretary of Starmalls. Inc. (formerly Polar Property Holdings Corp.) from 2001 to the present. On September 11, 2013, Atty. Rosero was designated as Compliance Officer and Chief Information Officer of the Company.
Lorelyn D. Mercado
Controller. Ms. Mercado, graduated from the University of Batangas with a degreein Bachelor of Science in Business Administration-Accounting. She took Master in Business Administration at the De La Salle University. She is currently also the Chief Accountant of Vista Land & Lifescapes, Inc. and its subsidiaries.
Share holdings structure as of December 31, 2021:
Fine Properties, Inc. 56.12%
Public Ownership 24.16%
Foreign Ownership 10.58%
The company regularly discloses the following reports in compliance with Securities and Exchange Commision (SEC), Philippine Stock Exchange (PSE), and Philippine Dealing and Exchange Corporation (PDEX): Top 100 Stockholders (quarterly); Public Ownership Report (quarterly); and Foreign Ownership Report (monthly).
Articles of Incorporation
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