by Jenniffer B. Austria

Published in the Manila Standard Today newspaper on Monday, January 30, 2012

Vista Land and Lifescapes Inc., the property company owned by Senator Manuel Villar, is launching 32 subdivision projects worth P32 billion this year in a bid to cement its position as the country’s leading house and lot developer.

 Vista Land president and chief executive Manuel Paolo Villar said in a statement demand for house and lot packages remained strong, especially from its Camella brand.

“Demand for our house and lot packages is very strong since studies have shown the Vista Land brands, including Camella, remain the most preferred by home buyers. Thus, we are strengthening our presence in existing areas while expanding our reach further by entering new markets,” Villar said.

Vista Land this year will open 20 expansion projects from existing areas around the Philippines to keep up with brisk sales of house and lot packages that have been launched earlier.

The company will also launch horizontal developments in 12 new areas to address the demand for affordable housing units.

Villar said the company was also focused on launching residential subdivisions in the provinces because many Filipinos working overseas come from these areas and intend to buy homes for their families there.

“[Workers] continue to be Vista Land’s strongest market and we intend to further cement our reputation as the runaway leader in this segment,” Villar said.

http://www.manilastandardtoday.com/insideBusiness.htm?f=2012/january/30/business5.isx&d=2012/january/30