Vista Land & Lifescapes, Inc. is launching 32 residential subdivision projects nationwide in

2012 with a total project value of P32 billion to further solidify its record as the country’s runaway

leader as house and lot developer.

“Demand for our house and lot packages is very strong since studies have shown the

Vista Land brands, including Camella, remain the most preferred by home buyers. Thus, we are

strengthening our presence in existing areas while expanding our reach further by entering new

markets,” said Vista Land President and CEO Manuel Paolo A. Villar.

He said Vista land will open 20 expansion projects from existing areas around the

Philippines to keep up with brisk sales of house and lot packages that have been launched earlier.

Villar added that the firm will also launch horizontal developments in 12 areas that it will be

entering for the first time since there is a need for more affordable housing units.

He also said that Vista Land is entering provinces because many overseas Filipino

workers come from these areas and intend to buy homes for their families there.

“OFWs continue to be Vista Land’s strongest market and we intend to further cement our

reputation as the runaway leader in this segment,” he said noting that OFWs from Europe, Middle

East and Asia account for about 55 percent of the firm’s reservation sales while 5 to 10 percent of

sales uptake is by US-based Filipinos.

Vista Land Chief Financial Officer Ricardo B. Tan, Jr. said that sales in both new and

expansion areas last year were on target. Vista Land’s horizontal business is marketed under the

Brittany, Crown Asia, Camella and Lessandra brands that have made it the undisputed leader in

house and lot sales. It has recently entered the vertical side of the property business under Vista

Residences, which uses the Camella Condo Homes brand.

As of 2011, Vista Land launched 23 projects worth a total of P21 billion, 16 of which are

horizontal projects. We also added 8 new areas for the year.